FRAGNANCE
TECHNOLOGY
Redefining cleaning with innovative fragrance technology
Fragrance and Emotions
Did you know that 75% of the emotions we experience every day are triggered by smell? Backed by more than 35 years of pioneering scientific research, the research algorithms enable perfumers and to harness the power of fragrances to evoke positive moods.
A renewed focus on wellbeing
Fragrances have a unique power to make us feel better – from an invigorating scent that wakes us up, to a calming scent that helps us to wind down. But emotional responses to fragrance vary around the world, so global research is needed to get the full picture. That’s why the technology incorporates consumer data from Brazil, France and the USA.
Fragrances have a unique power to make us feel better – from an invigorating scent that wakes us up, to a calming scent that helps us to wind down. But emotional responses to fragrance vary around the world, so global research is needed to get the full picture. That’s why the technology incorporates consumer data from Brazil, France and the USA.
The research in these countries shows that mental health has become a top priority for consumers. It has also found that 64% of people define a good life as ‘happy’, while 55% define it as ‘relaxed’. What’s even more interesting is that 85% consider that fragrance can positively impact on mood and wellbeing.
How are moods measured?
The most innovative technique used is the brand-new InSituScanz™ brain-imaging capability. This leading-edge method captures the brain’s responses to scents with more than 200 million data points collected so far.
A fragrance design like no other.
This groundbreaking research shows the connection between scents and mood areas. Using state-of-the-art multidimensional statistical techniques, this information was translated into detailed, creative guidelines based on combinations of ingredients with scientific and consumer-proven specific emotional benefits.
Some of the other cutting-edge methods used include functional Magnetic Resonance Imaging (fMRI), Electroencephalography (EEG) and physiological monitoring, in which patterns of brain activity, heart rate or skin conductance responses are measured while participants smell fragrances.
